Wireframe Review · Internal

The Naples Hotel
Five Design Concepts

Five distinct directions for the new website. Each is a non-functional wireframe — focus on layout, typography, mood, and storytelling.

Round 2 · With Video & Booking Widget
Concept 06 NEW

Cinematic

Full-bleed looping video hero with floating glassmorphism booking widget. Inspired by The Chloe — moody, atmospheric, after-dark.

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Concept 07 NEW

A Day in the Life

Editorial video mosaic hero (5 looping clips). Stay/Table tabbed reservation widget. Inspired by SingleThread Farms.

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Round 1 · Static Concepts
Concept 01

Classic Heritage

Refined hotel feel. Rich blacks, gold accents, editorial typography. Built around the building's 130 years.

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Concept 02

Porch Life

Warm, sun-drenched, hospitable. Leans into the iconic porch and the lived-in character of Main Street.

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Concept 03

Modern Gastropub

Split-screen, food-forward energy. Designed to make the tap room and menu the hero.

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Concept 04

Speakeasy Noir

Cinematic, dramatic, after-dark. Pour Decisions takes center stage. For the bold and curious.

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Concept 05

Finger Lakes Editorial

Magazine-style storytelling. Soft, warm, photographic. Treats the hotel like a destination feature.

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